Children’s Wisconsin
Primary Care Advertising Campaign
77%
increase in exploration
90%
motivation to learn more
Leading the way in caring for kids.
Children’s Wisconsin set out to elevate awareness of their compassionate, 100% kids-focused pediatric primary care — the very hallmark that sets them apart.
Our multi-media campaign brought that promise to life, showcasing the CW experience through the eyes of families, pediatricians and staff, following one child’s journey from newborn onward.
The impact was immediate. Nearly 90% of respondents said they felt motivated to learn more, and 70% were inspired to explore Children’s top-tier services. The campaign’s performance and creativity earned CMRignite a Platinum Hermes Creative Award.
26M
video views
190k+
individual clicks
