General Electric (GE)
GE BrainTrust
Bringing innovative brain health breakthroughs.
GE Healthymagination is dedicated to improving healthcare worldwide. The GE Brain Health Team was gaining global recognition for its partnerships advancing neuroscience research and innovation, and they wanted to bring these life-changing efforts to a wider audience.
CMRignite created an engaging digital magazine that went beyond typical scientific reads. The e-zine highlighted the latest developments in brain health while weaving in personal stories that illustrated the impact of the Brain Health initiative. The design and content reinforced GE’s brand identity and underscored its leadership in neurological research.
The campaign successfully built awareness and engagement. The e-zine attracted a following of 60,000 global stakeholders, amplifying the reach and influence of the GE Brain Health consortium while strengthening GE’s position as an innovator in healthcare.
