How people talk about brands and products on social media has a major impact on what people believe about a topic. For this campaign, CMRignite works on a team of partners for the CDC Foundation to combat misinformation circulating on social media regarding COVID-19. Throughout the pandemic, information circulated that contained little to no scientific proof. In many instances, this misinformation gained popularity among vaccine-hesitant audiences. Because many Americans use social media for news, many took this misinformation as fact. In this project, CMRignite provides information and creative messaging to reach Black/African American audiences with science-based information on how to stay healthy during and after the pandemic.
Strategic Planning, Creative Development, Digital & Social Media, Public & Media Relations