Overview
DHS has contracted with CMRignite since 2020 to develop annual influenza vaccine campaigns to encourage people in underserved communities—Black, Indigenous, and People of Color (BIPOC) and people whose first language is not English—to visit the DHS website, where they can obtain information about influenza vaccines. The goal of the campaigns is to increase immunization for all and identify and eliminate racial, ethnic, and other disparities in vaccination, with a new campaign for each annual flu season.
Services Provided
Strategic Planning, Media Planning & Buying, Creative Development, Digital & Social Media, Public & Media Relations, Campaign Evaluation, Web Design