Overview
Many people across the nation were unaware of the insurance benefits they could receive through COBRA, an issue exacerbated by job cuts and hour reductions during the COVID-19 pandemic. To raise awareness about COBRA insurance benefits and to increase enrollment, EBSA contracted with CMRignite to develop and launch a culturally relevant campaign that engaged vulnerable audiences who either recently lost their jobs or had their hours reduced. This project provided education and information to the most relevant national audiences on COBRA insurance benefits and other available EBSA resources.
Services Provided
Strategic Planning, Brand Consulting, Media Planning & Buying, Creative Development, Digital & Social Media, Public & Media Relations, Web Design, Campaign Evaluation