We Are Here Milwaukee (MKE) 

Overview

As an extension of the statewide coalition End Domestic Abuse (EDA) Wisconsin, We Are Here Milwaukee (MKE) is a collective of culturally specific domestic and sexual violence awareness programs in Milwaukee, Wisconsin. CMRignite partnered with EDA to develop and launch a multi-layered campaign to raise awareness surrounding domestic abuse and its causes and thereby extend helpful services to specific vulnerable populations, such as BIPOC and LGBTQ+ communities.

Services Provided

Strategic Planning, Brand Consulting, Media Planning & Buying, Creative Development, Digital & Social Media, Public & Media Relations, Campaign Evaluation, Web Design 

Our Solution

CMRignite launched a multi-phased campaign that included digital advertising, earned, and social media. Our efforts drove traffic to the We Are Here Milwaukee website, which acts as a main hub of information for all culturally specific support. Our creative messaging maintained a positive, uplifting, and hopeful tone, directing people to the website for more resources. The campaign resulted in above average click through rates (CTRs) and high levels of ad recall lift and engagement. Traffic ads exceeded platform averages, at 2.20% CTR and $0.36 cost per click (CPC). For comparison, the average CTR and CPC across industries on Facebook is around 0.89% and $1.72.