Overview
The U.S. Department of Health and Human Services (HHS) contracted with Fors Marsh Group and a team of agencies, including CMRignite, to implement a national COVID-19 Public Education Campaign to provide clear, accurate, and actionable information to educate the public about how to combat COVID-19 and the flu, including the benefits of vaccination. Building on our experiences working in this space for over 25 years, we led efforts targeting Black/African Americans.
Services Provided
Research, Strategic Planning, Brand Consulting, Media Planning & Buying, Public & Media Relations