Overview
Because many people are not aware of the value and availability of housing counseling services, HUD contracted with CMRignite to develop and execute an awareness and visibility initiative to educate consumers and other stakeholders on the benefits of housing counseling. The goals were to increase awareness of housing counseling services and its value in making housing decisions and positively change the perceptions of housing counseling. The campaign also supported over 2,000 housing counseling agencies throughout the nation.
Services Provided
Strategic Planning, Branding, Creative Development, Public & Media Relations, Campaign Evaluation