USAO contracted with CMRignite to launch a public awareness campaign to address the opioid crisis in the Eastern District of Wisconsin. The purpose of this campaign was to communicate to current users of opioids and stimulants who may be unaware of the presence of Fentanyl in the mixtures they are ingesting especially when mixed with stimulants, alcohol, and/or Benzodiazepines. People were encouraged to be aware of these issues, to exercise caution, and to seek help. Ultimately, the purpose was for people to understand that while the opioid epidemic may feel overwhelming, there are simple steps that people can take to keep themselves and their families safe and healthy.
Strategic Planning, Media Planning & Buying, Creative Development, Digital & Social Media, Public & Media Relations, Campaign Evaluation, Web Design