Since 2007, CMRignite has been working with Wisconsin WIC to connect people to the resources they need. In 2018, our team helped Wisconsin WIC develop a campaign that would speak to Millennial and Gen Z parents in order to change perceptions of the WIC program and boost enrollment. This annual campaign assists 70 WIC agencies throughout the state of Wisconsin by providing the tools and resources they need to increase awareness and enrollment in the WIC program. This campaign requires CMRignite to design and implement new, innovative ways to engage parents and caretakers through multi-cultural marketing tactics each year.
Strategic Planning, Brand Consulting, Media Planning & Buying, Creative Development, Digital & Social Media, Campaign Evaluation, Web Design