CMRignite

You make the world a better place. We make sure everyone knows it.

25+ Years of Marketing with Meaning

A research-first approach informs our creative strategy and execution - every time. We blend the scientific and artistic sides of marketing to reach minds and hearts. With each initiative, we strive to elevate and strengthen multicultural communities, making social impact a norm, not a pie-in-the-sky goal.

About Us

Every mission has a message that deserves to be heard. Loud and clear.

What are bold ideas without bold actions? As social changemakers, we see each client project as an opportunity to move the needle and make an impact.

U.S. Department of Health and Human Services — U.S. Department of Labor:
COBRA Campaign

U.S. Department Of Labor — U.S. Department of Health and Human Services:
COVID-19 Public Education Campaign

U.S. Department of Housing and Urban Development — WIC Wisconsin:
Mom Strong Campaign

Cincinnati Hillel — General Electric:
BrainTrust Project

APHIS — General Electric:
BrainTrust Project

More Work

The proof is in the pudding. Period.

Every service is masterfully executed by a team of storytellers and creators who are just as committed to your cause as you are and are just as diverse as the audiences you want to reach.

Research

Knowledge is power. To maximize the impact of your campaigns and communications, our research team provides an array of in-depth insights, including market assessment, map strategy, creative development, and results tracking.
Strategic Planning

What sets our strategy apart from other agencies? Using behavior science and industry-leading tactics, our strategists create an individualized approach that turns big, bold ideas into reality.
Brand Consulting

Research is a keystone, of course. Our brand whizzes deliver insights and develop strategies to focus, sharpen and ultimately grow your mission-driven organization.
Web Design

Behind every great organization is a greater website — SEO and all. Our web team moves behind the scenes to support online communications, from website audits, strategy and design to email marketing and fundraising.
Creative Development

Using research-backed approaches, our wordsmiths and designers blend written and visual elements to elevate brand recognition, generate higher engagement and catalyze behavior change.

Digital & Social Media

Your campaigns need a boost. Our full-service digital and paid media teams optimize your brand recognition in record time, and within your budget, to maximize results.
Public & Media Relations

Storytelling matters. Our award-winning public relations team combines more than 30 years of media relations experience with best-in-class technology platforms and tools to get the best results. We receive consistent coverage in local, regional, and national news outlets. From Black Enterprise and USA Today to Heart & Soul Magazine and the Business Journals, our media-strong relationships are valuable, and we love leveraging them on behalf of our clients.
Campaign Evaluation

To understand campaign effectiveness, we measure success through concrete results. Our team of experts analyze the numbers, including qualified leads and conversion rates, to evaluate performance.
Media Planning & Buying

We develop media plans to reach people where they are. We're strategic and intentional about every ad we place - from print to radio to TV — to reach your target audience at the right time and right place. Market research is always front and center as we strive for optimal results.
DEI Consulting

DEI is always top of mind for our team, who is 70% Black, Indigenous and People of Color (BIPOC), LGBTQ+, Jewish and Asian. We labor over every word and visual to ensure we connect with consumers, not alienate them.