Who We Are
Wisconsin’s largest minority-owned and operated communications agency.
Ask yourself: in a world of tighter budgets and increasing competition, are you reaching 100% of your potential market? Most general market agencies can only effectively reach about 70% of the market, overlooking “hard-to-reach” audiences despite their immense purchasing power.
We understand the business imperative to reaching every possible audience segment — the Total Market. That’s what sets CMRignite apart from the pack.
The truth is: Social impact and cause marketing is not just a “feel-good” approach. Research shows that today’s consumers make buying decisions not just with their wallets, but with their hearts. It’s the catalyst to building long-lasting trust, respect, brand equity… and bottom-line results.
Our proven Hidden Market Ignition™ process uses research to uncover insights that others overlook. And we turn those insights into ideas that move people, not just to understand, but to act.
What we do works. For every campaign, we measure what matters most —reach, resonance, and results. Across the board, our work outperforms industry benchmarks by 200 to 300%. It’s the reason why some of the best-known names on the planet turn to us — for the difference that makes a difference.
Our Leaders
