The goal of the Wisconsin Department of Tourism is to attract visitors from across the state, the nation and the world, and today’s multicultural tourists are a vital part of that market. CMR was tapped to develop a fully-integrated advertising campaign that would resonate with these travelers, enhancing the perception of Wisconsin as a destination, and increasing visitation. CMR collaborated with the Department and other agency partners to ensure our efforts complemented each other, increasing brand buy-in among the modern, cross-cultural audience. In addition to winning numerous awards, CMR’s efforts have been a factor in driving year-over-year visitation and per-trip spending growth.
