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</div></div></div></div></div></div></div></div><script id="script-row-121842" data-row="script-row-121842" type="text/javascript" class="vc_controls">UNCODE.initRow(document.getElementById("row-121842"));</script></div></div></div><div data-parent="true" class="vc_row row-container" id="row-503024"><div class="row unequal col-one-gutter one-top-padding one-bottom-padding one-h-padding full-width row-parent"><div class="wpb_row row-inner"><div class="wpb_column pos-middle pos-center align_left column_parent col-lg-6 no-internal-gutter"><div class="uncol style-light" ><div class="uncoltable"><div class="uncell no-block-padding"><div class="uncont"><div class="uncode-single-media text-left"><div class="single-wrapper" style="max-width: 100%;"><div class="tmb tmb-light tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg"> <div class="t-inside"><div class="t-entry-visual"><div class="t-entry-visual-tc"><div class="uncode-single-media-wrapper"> <img decoding="async" class="wp-image-73258" src="https://www.cmrignite.com/wp-content/uploads/2014/12/16F-Mockups-Digital.jpg" width="2380" height="1834" alt="" srcset="https://www.cmrignite.com/wp-content/uploads/2014/12/16F-Mockups-Digital.jpg 2380w, https://www.cmrignite.com/wp-content/uploads/2014/12/16F-Mockups-Digital-600x462.jpg 600w, https://www.cmrignite.com/wp-content/uploads/2014/12/16F-Mockups-Digital-300x231.jpg 300w, https://www.cmrignite.com/wp-content/uploads/2014/12/16F-Mockups-Digital-768x592.jpg 768w, https://www.cmrignite.com/wp-content/uploads/2014/12/16F-Mockups-Digital-1024x789.jpg 1024w" sizes="(max-width: 2380px) 100vw, 2380px" /></div> </div> </div></div> </div></div></div></div></div></div></div></div><div class="wpb_column pos-top pos-center align_left column_parent col-lg-6 no-internal-gutter"><div class="uncol style-light" ><div class="uncoltable"><div class="uncell no-block-padding"><div class="uncont"><div class="uncode-single-media text-left"><div class="single-wrapper" 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</div></div></div></div></div></div></div></div><script id="script-row-503024" data-row="script-row-503024" type="text/javascript" class="vc_controls">UNCODE.initRow(document.getElementById("row-503024"));</script></div></div></div><div data-parent="true" class="vc_row work-stat-counter style-accent-bg row-container" id="row-146360"><div class="row col-double-gutter triple-top-padding triple-bottom-padding double-h-padding full-width row-parent"><div class="wpb_row row-inner"><div class="wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter"><div class="uncol style-light" ><div class="uncoltable"><div class="uncell no-block-padding"><div class="uncont"><div class="vc_row row-internal row-container"><div class="row col-no-gutter row-child"><div class="wpb_row row-inner"><div class="wpb_column pos-top pos-center align_left column_child col-lg-4 single-internal-gutter"><div class="uncol style-light" ><div class="uncoltable"><div class="uncell no-block-padding"><div class="uncont"><div class="vc_custom_heading_wrap campaign-outcomes"><div class="heading-text el-text zoom-in animate_when_almost_visible" ><h2 class="h1 text-color-xsdn-color text-uppercase" ><span>7:1</span></h2><div class="text-top-reduced"><p>ROI on Advertising Spending</p> </div></div><div class="clear"></div></div></div></div></div></div></div><div class="wpb_column pos-top pos-center align_left column_child col-lg-4 single-internal-gutter"><div class="uncol style-light" ><div class="uncoltable"><div class="uncell no-block-padding"><div class="uncont"><div class="vc_custom_heading_wrap campaign-outcomes"><div class="heading-text el-text zoom-in animate_when_almost_visible" data-delay="200"><h2 class="h1 text-color-xsdn-color text-uppercase" ><span>62%</span></h2><div class="text-top-reduced"><p>Ad recall</p> </div></div><div class="clear"></div></div></div></div></div></div></div><div class="wpb_column pos-top pos-center align_left column_child col-lg-4 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class="info-content"><div class="post-title-wrapper"><h1 class="post-title">Wisconsin Department of Tourism</h1></div><p><i>Capturing the Cross-Cultural Market</i></p> <p>The goal of the Wisconsin Department of Tourism is to attract visitors from across the state, the nation and the world, and today’s multicultural tourists are a vital part of that market. CMR was tapped to develop a fully-integrated advertising campaign that would resonate with these travelers, enhancing the perception of Wisconsin as a destination, and increasing visitation. CMR collaborated with the Department and other agency partners to ensure our efforts complemented each other, increasing brand buy-in among the modern, cross-cultural audience. 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