Carroll University
Carroll University MBA Enrollment
Raising enrollment in their higher education.
Carroll University, a private four-year college in Wisconsin, wanted to increase MBA enrollment by improving its student pipeline and raising awareness, interest, and application submissions.
CMRignite conducted an in-depth analysis of the existing process, including focus groups, to optimize the pipeline and develop an integrated paid media strategy designed to drive MBA enrollment. The campaign was informative, action-oriented, and future-focused, highlighting the benefits and outcomes of the MBA program.
The results were measurable and impressive. The campaign generated over 6 million impressions and achieved a click-through rate more than five times the industry standard. Based on this success, Carroll University contracted CMRignite to continue the campaign into the following fiscal year, further strengthening their enrollment efforts.
