End Domestic Abuse (EDA) Wisconsin

Nonprofit Creative Services Integrated Media Research & Evaluation Technology Integration
2.20%
click-through rates
$0.36
cost per click

We Are Here Milwaukee (MKE) is a collective of culturally specific domestic and sexual violence awareness programs in Milwaukee, Wisconsin. The collective centers BIPOC (Black, Indigenous, and People of Color) and LGBTQ (lesbian, gay, bisexual, transgender, and queer) communities, increasing access to trusted, culturally responsive support and resources. 

We partnered with EDA to develop and launch a multi-layered campaign that highlighted the causes of domestic abuse and the many services available to vulnerable populations. The messaging was positive, uplifting, and hopeful, guiding people to a website filled with information and support. 

The campaign delivered measurable results. Digital ads, social media, and earned media achieved above-average engagement and click-through rates, establishing a strong foundation for the next phase of outreach.

“EDA is proud of our longstanding partnership with CMR and would highly recommend the agency to my colleagues who are seeking a well-established firm with a reputation for success. CMR’s attention to detail, thorough and insightful approach continues to be an asset to our organization.”

156
new social followers added
2
platforms with above-average ad performance