Wisconsin Lottery
Wisconsin Lottery Responsible Gaming Campaign
Gamble responsibly and everyone’s a winner.
Since 2008, the Wisconsin Lottery has partnered with CMRignite to communicate not only the fun of gaming but also the importance of responsible play and access to support for problem gambling.
CMRignite’s research identified key audience segments and messaging strategies. Creative campaigns combined information, empathy, empowerment, and occasionally humor to address the serious issue of problem gambling in a memorable and engaging way. The “Gamble Responsibly and Everyone’s a Winner” campaign has successfully balanced education with approachability while maintaining broad audience appeal.
The results have been consistent and measurable. Calls to the Problem Gamblers Helpline have steadily increased, and the campaign has earned award recognition from the national Lottery association. Over the years, the effort has built awareness, reinforced responsible gaming practices, and strengthened the Wisconsin Lottery’s credibility as a socially responsible organization.
“If you are searching for a marketing firm that can execute your creative ideas promptly and professionally, look to CMR.”
