Agency’s Award-winning Health Campaigns Highlight Creative Excellence
Milwaukee, Wis. (May 19, 2025) – CMRignite, one of the nation’s leading cause marketing agencies, has once again been recognized by the Hermes Creative Awards, earning multiple accolades for its innovative health campaigns.
This year, CMRignite earned a prestigious Platinum Award for the Children’s Wisconsin Primary Care campaign in the Marketing/Promotion category. The campaign, Every Child is a Big Thing to Us, positions Children’s Wisconsin as the top choice for pediatric primary care through a bold creative campaign grounded in research and thoughtful creative concepting.
“We are incredibly proud of the award-winning video and print advertisements CMRignite developed with us to support our primary care marketing efforts. CMRignite brought strategic insight and creative execution to the table, translating our marketing goals into compelling and effective creative,” said Laura Simson, Manager of Advertising and Brand, Children’s Wisconsin.
CMRignite also received two Gold Awards for its work on the U.S. Department of Health and Human Services Risk Less. Do More. campaign, part of a nationwide effort to reduce the impact of pan-respiratory viruses. The agency was honored in the Integrated Marketing Campaign category for the campaign’s television spot and its combined television and radio spot, which successfully increased public awareness of prevention tools and critical health resources.
Additionally, CMRignite earned an Honorable Mention in the Advertising Campaign category for the Wisconsin Lottery’s Invisible Addiction Radio Ads, which tackled problem gambling through emotional storytelling and powerful audio messaging, helping to break the stigma and spark critical conversations across Wisconsin communities.
“These awards are a reflection of our agency’s creativity and lived experiences to connect authentically with audiences,” said Kevin Stone, Vice President, Creative Services at CMRignite. “Whether we’re addressing public health, addiction, or access to care, our team brings bold, innovative ideas and strategic thinking to every project. It’s incredibly rewarding to see our team’s work recognized at this level.”
The Hermes Creative Awards, administered by the Association of Marketing and Communication Professionals (AMCP), is one of the world’s most respected competitions for creative professionals involved in the concept, writing, and design of traditional and emerging media. With thousands of entries around the globe each year, Hermes honors the most outstanding work in marketing and communications.
To learn more about CMRignite and its award-winning campaigns, please visit cmrignite.com/our-work.
About CMRignite
Founded in 1995, CMRignite is an award-winning cause marketing agency that specializes in behavior change marketing campaigns for Fortune 500 companies, nonprofit organizations and government agencies. The proven “CMRignite” methodology combines research with behavioral science, delivering insights and understanding that enable you to effectively engage existing markets – as well as markets organizations are not currently reaching – to motivate them to act. That’s why some of the best-known names on the planet, from Fortune 500 companies to non-profits and government agencies, turn to CMRignite to reach the TOTAL market. Many companies overlook “hard-to-reach” audiences, despite their immense purchasing power, but CMRignite doesn’t It’s the difference that makes a difference. For more information, please visit cmrignite.com or call (414) 247-9898.
