Nepherterra Estrada Best Named Vice President of Integrated Communications at CMRignite


Milwaukee native brings more than 20 years of strategic public relations experience to Wisconsin’s leading multicultural communications agency 

(MILWAUKEE, Wis.) – October 24, 2022

CMRignite, the nation’s largest minority-owned cause marketing and social impact agency, announced today that Nepherterra Estrada Best has been named Vice President of Integrated Communications. The Milwaukee-based company recently earned a spot on the Inc. 5000 list of fastest growing private companies in the United States. 

This newly created role, coupled with the agency’s growing PR division, uniquely positions CMRignite, to expand its strategic communications and multicultural PR service offerings for government, corporate and nonprofit clients.  

“We noticed an undeniable void for truly diverse, multicultural voices in the public relations space and we saw that as an opportunity to offer a real solution,” said David Bowles, President of CMRignite. “As our agency continues to grow, Neph will play a vital role in expanding our strategic public relations capabilities and her experience and strong relationships in the community make her ideally suited for this important role.” 

CMRignite has 60 full-time staff, 75% of whom are Black, Indigenous and People of Color (BIPOC), LGBTQ+ and/or people with disabilities. CMRignite’s current client list includes organizations like General Electric Healthcare, U.S. Department of Health and Human Services, National WIC Association and University of Wisconsin. 

An award-winning public relations executive, Estrada Best serves on the agency’s Executive Leadership Team and leads the company’s integrated communications efforts, bringing more than 20 years of PR experience working with government, corporate and nonprofit clients. 

“I’m excited about the opportunity to build a topnotch team of strategic communicators, storytellers and problem solvers that reflects the diversity and values of the communities our clients serve,” she explained. “When it comes to communicating with communities of color, CMRignite is the go-to agency for creative services, paid media and research. I’m excited to establish our brand in the public relations space as we continue to plan and execute PR campaigns that are authentic, impactful and effective.” 

Before joining CMRignite, Estrada Best co-founded public relations firms in Milwaukee, WI and Charlotte, NC. She was recently awarded the 2022 Marketing 2.0 Outstanding Leadership Award. ,r work has been recognized by the Public Relations Society of America and she is the recipient of the Business Journal’s 40 Under 40 Award. 

“When I founded the firm in 1995, we were heavily focused on PR campaigns; so public relations is naturally in our agency’s DNA,” said Jacque Moore, the agency’s Chairman & CEO. “I am confident Neph will be a tremendous partner in our continued growth as an agency, especially in the public relations space.” 

About CMRignite

Founded in 1995, CMRignite is a full-service, strategic communications agency that specializes in developing cause and behavior change marketing for Fortune 500 companies, major nonprofits and government agencies. The agency's mission is to develop innovative, cross-cultural marketing campaigns that lead to real, positive change. With a team of 60 employees, 70% of whom are BIPOC, CMRignite's client roster includes the City of Milwaukee Health Department, the Wisconsin Department of Health Services, the CDC, SAMHSA, NIH and several others. Recently named to the Inc. 5000 list of fastest growing companies in the country, the agency is Wisconsin's leading multicultural marketing agency. In addition, the company is a certified Minority Business Enterprise and Woman-Owned Business. For more information, please visit or call (414) 247-9898.